Recently, in the appraisal activity for "China's tourism brand" jointly hosted by Asia-pacific Tourism organization (APTO), International Vacation Organization, and China's Ecological Tourism Promotion Association, Shantou won the honorary title of "China's Tourism City of the Highest Investment Value".
In recent years, Shantou Municipal Committee and Shantou Municipal Government have attached great importance to the development of tourism industry, and have been vigorously building "Shantou Ecological Coastal Tourism Demonstration Area". Tourism has undergone rapid development, and the tourism economy is being developed stably year by year. In January this year, Shantou was awarded the honorary title of "Model City of Comprehensive Tourism Reform of Guangdong Province". Besides, four tourism brands, that is, "hometown of Chaozhou People", "home of delicacy", "bay of romance" and "capital of leisure", have been formed.
Source:Shantou Daily, May 8, 2011