Recently, in the appraisal activity for "China＇s tourism brand" jointly hosted by Asia-pacific Tourism organization (APTO), International Vacation Organization, and China＇s Ecological Tourism Promotion Association, Shantou won the honorary title of "China＇s Tourism City of the Highest Investment Value".

In recent years, Shantou Municipal Committee and Shantou Municipal Government have attached great importance to the development of tourism industry, and have been vigorously building "Shantou Ecological Coastal Tourism Demonstration Area". Tourism has undergone rapid development, and the tourism economy is being developed stably year by year. In January this year, Shantou was awarded the honorary title of "Model City of Comprehensive Tourism Reform of Guangdong Province". Besides, four tourism brands, that is, "hometown of Chaozhou People", "home of delicacy", "bay of romance" and "capital of leisure", have been formed.
 

Source:Shantou Daily, May 8, 2011

　　近日，在亚太旅游联合会、国际度假联盟组织、中华生态旅游促进会联合主办的“中国旅游品牌”评选活动中，汕头市获得“中国最具投资价值旅游城市”荣誉称号。
　　近年来，市委、市政府高度重视发展旅游业，大力创建“汕头生态滨海旅游示范区”，旅游业得到迅猛发展，旅游经济逐年稳步发展。今年1月份被省政府授予“广东省旅游综合改革示范市”荣誉称号，已形成了“潮人故里、美食之乡、浪漫海湾、休闲之都”四大旅游品牌。

来源：汕头日报2011-05-08