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Leaders from Shantou City Selling Products via Live Broadcast for the First Time
Date: 2020-05-16      Source: Shantou Daily

On the afternoon of May 15, Deputy Mayor Zhao Zhitao walked into "Tmall Apparel Shantou Home Wear Industry Live Broadcast Day" event in the overseas Chinese pilot zone to introduce the city's home wear products to consumers and endorse the industry. A total of more than 100 local home wear companies participated in the live broadcast promotion through the Tmall apparel platform.

Adopting the "Mayor + Anchor" method to form a home wear "Selling Group" and relying on Alibaba Group's online live broadcast platform, this event, through the way online sales drive offline production, helps small and medium-sized enterprises get out of the epidemic dilemma, realize recovery of production and operation, broaden sales channels, and ultimately promote Shantou's products to the whole country. During the live broadcast, Zhao Zhitao called on a large number of netizens and overseas Chinese to come to Shantou to see the Asian Youth Games, visit Shantou, taste Chaozhou Cuisine, and buy Shantou's products. Those who are in charge of relevant enterprises also personally took the lead in selling products, and carried out promotional activities such as raining red envelope, lucky draw, and seckill to attract netizens to buy their products. For this event, the live broadcast room tried the high-tech applications for the first time such as live broadcasting AI, artificial intelligence, and simultaneous translation.

Source:Shantou Daily, May 16, 2020





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