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Toy Manufacturers in Chenghai Powered by Online Channels to Achieve Direct Collaboration with Global Merchants and Customers
Date: 2020-02-27      Source: Shantou Daily


March marks the peak season of domestic and foreign customers and merchants on procurement in Chenghai, Shantou.Affected by the coronavirus outbreak, it is impossiblefor domestic and foreign merchants tovisitChenghaiand to have a look at the samples on the spot, but they remain positive on their procurement demands. In order to meet their needs, Chenghai toy industry takes the initiative to develop and establish a "cloud exhibition hall" by breaking the "drawbacks" of the traditional procurement link, hence realizingsuccessful direct connection and collaboration among domestic and foreign merchants and customers, trading companies and toy manufacturers through online channels.

Under the guidance of relevant government authorities in Shantou, the "Xiaoniao ToyCloud" system took the lead in relocating more than 8,000 offline factories and more than 300,000 toy products to the online exhibition platform. Owing to the online system, trading companies are enabled to help customers find samples and provide product information they need, while domestic and foreign customers can also directly connect with Chenghai-based toy manufacturers through trading companies. Since February 10th, the system has launched 1.05 million toy products, with a move-in rate of more than a third of trading companies in Chenghai.

Source:Shantou Daily, Feb 27, 2020





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