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Shantou's Waxberries Network Cultural Festival Kicked off in Jinzao Town
Date: 2020-05-31      Source: Shantou Daily


On May 30th, Shantou's Waxberries Network Cultural Festival with the theme of "Soaking Yourself in the Fragrance of Waxberries in the Bay Area" was launched in Huayuan Village, Jinzao Town where the network anchors showed up in Guoshan, sharing the "Jinzao's Waxberries Stories" and promoting the brand of "Shantou's Waxberries", which innovated the consumption poverty alleviation mode, provided assistance to the poverty alleviation and pushed forward the rural revitalization.

The live broadcast event has attracted 35,000 audience members, and many of them have placed orders for waxberries. As of 5 pm on the 30th, there had been nearly 200 orders, with sales amounting to more than RMB 15,000.In addition to live broadcast activities, the Shantou's Waxberries Network Cultural Festival this time also saw a series of festival activities such as the parent-child tour to pick waxberries, the essay contest in praise of waxberries, and the photography contest themed by waxberries. By virtue of marketing matrix mode of "Waxberries + E-commerce + Picking + Tourism + Selling via live streaming", Shantou has promoted its waxberries heavily and built a cultural brand for waxberries, with an attempt to boost the development of local agricultural products e-commerce logistics and increase the agricultural income to get them rich.

Source:Shantou Daily, May 31, 2020


  530日,走进湾区 梅香四溢汕头杨梅网络文化节在金灶镇花园村启动,网络主播现身果山直播分享金灶杨梅故事,推广汕头杨梅品牌,创新消费扶贫模式,助力脱贫攻坚,推动乡村振兴。



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