On May 30th, Shantou's Waxberries Network Cultural Festival with the theme of "Soaking Yourself in the Fragrance of Waxberries in the Bay Area" was launched in Huayuan Village, Jinzao Town where the network anchors showed up in Guoshan, sharing the "Jinzao's Waxberries Stories" and promoting the brand of "Shantou's Waxberries", which innovated the consumption poverty alleviation mode, provided assistance to the poverty alleviation and pushed forward the rural revitalization.

The live broadcast event has attracted 35,000 audience members, and many of them have placed orders for waxberries. As of 5 pm on the 30th, there had been nearly 200 orders, with sales amounting to more than RMB 15,000.In addition to live broadcast activities, the Shantou's Waxberries Network Cultural Festival this time also saw a series of festival activities such as the parent-child tour to pick waxberries, the essay contest in praise of waxberries, and the photography contest themed by waxberries. By virtue of marketing matrix mode of "Waxberries + E-commerce + Picking + Tourism + Selling via live streaming", Shantou has promoted its waxberries heavily and built a cultural brand for waxberries, with an attempt to boost the development of local agricultural products e-commerce logistics and increase the agricultural income to get them rich.

Source:Shantou Daily, May 31, 2020

汕头杨梅网络文化节在金灶镇启动

　　5月30日，“走进湾区 梅香四溢”汕头杨梅网络文化节在金灶镇花园村启动，网络主播现身果山直播分享“金灶杨梅故事”，推广“汕头杨梅”品牌，创新消费扶贫模式，助力脱贫攻坚，推动乡村振兴。

  此次直播活动吸引了3.5万人观看，不少消费者纷纷下单购买杨梅，截至30日下午5时许，已接单近200单，销售额1.5万多元。此次汕头杨梅网络文化节期间，除举办直播活动外，还将举办杨梅采摘亲子游、杨梅颂征文大赛、杨梅主题摄影比赛等系列节庆活动。通过“杨梅+电商+采摘+旅游+直播带货”营销矩阵模式，全力推介汕头杨梅，打造杨梅文化品牌，推进本地农产品电商物流的发展，助力农业增收致富。

来源：汕头日报2020-5-31