In the 2021 China Brand Day series of events held recently, the list of the top 100 cities in terms of comprehensive influence index of city brand was released, of which Shantou ranked 39th. The comprehensive brand influence index of each city calculated this time (excluding the cities at or above the provincial capital) is the result of standardized analysis of 293 prefecture-level cities in China based on relevant international standards and national standards and by using relevant data from national ministries in the past two years. This evaluation released adopted five first-level indicators, including “quality, service, innovation, tangible assets, and intangible assets”, as well as 37 second-level indicators, including “city comprehensive credit index, communication index, number of national-level characteristic brands, number of days with good or excellent air quality, green coverage, proportion of non-resident population, employment rate, per capita disposable income, and average life expectancy", and increased the weights of green and shared development.
Source:Shantou Daily, May 15, 2021
汕头城市品牌综合影响力指数列全国第39名
近日举行的2021中国品牌日系列活动发布了城市品牌综合影响力指数前100名城市名单,其中,汕头位列第39名。此次计算出的各城市品牌综合影响力指数(不含省会以上城市),是依据相关国际标准和国家标准,运用国家部委近两年的相关数据,对全国 293 个地级市进行标准化分析得出的结果。本次评价发布采用“质量、服务、创新、有形资产、无形资产”五个一级指标,“城市综合信用指数、传播指数、国家级特色品牌数、优良天数、绿化覆盖率、外来常住人口比例、就业率、人均可支配收入、平均预期寿命”等37个二级指标,增加了绿色发展、共享发展权重。
来源:汕头日报 2021-5-15