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Shantou Fosters the Creative Toy Industry
Date: 2021-11-19      Source: Shantou Daily


After 40 years of sound development and continuous innovation, Shantou's toy industry is thriving, and Shantou has become one of the three major production bases of craft toys in China. In Shantou’s new industrial landscape of "Three New, Two Special and One Big" (“Three New” refers to the three industries: new energy, new materials and new generation electronic information; “Two Special” refers to the two traditional specialty industries: textile and clothing, and creative toys; and “One Big” refers to the big health industry), the creative toy industry is listed as one of the two specialty industries, and it is stated that Shantou will focus on Chenghai District to implement the pilot of digital transformation of industrial clusters, pool the strengths of backbone enterprises such as Aofei Entertainment and Xinghui Entertainment, give full play to the functions of Baoao City, science and innovation centers, toy exhibition halls and toy associations, and focus on strengthening the areas of weakness in R & D and design and solving such problems as insufficient supply of local high-quality raw materials, create first-class IPs, promote the integration of craft toys and digital creativity, develop new business forms of cross-field integration of multiple industries, and foster industries such as "Toys + IPs and Derivatives", "Toys + Digital Creativity", and "Toys + Smart Manufacturing". In the next five years, Shantou's creative toy industry is expected to become a CNY-50-billion industry.

Source:Shantou Daily, Nov 19, 2021



来源:汕头日报 2021-11-19

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