Recently, a public-interest live-streaming for helping farmers was staged at the National Central Fishing Port Wharf in Yun'ao Town, Nan'ao County, Shantou City. The anchor of the Public-interest Live-streaming Room for Helping Farmers of Shenzhen Duty-free "Global Purchase" E-commerce Platform enthusiastically promoted various types of local seafood, such as scomberomorus niphonius, mantis shrimps, and abalone.

Shenzhen Duty-free "Global Purchase" E-commerce Platform is China’s first duty-free, bonded, and cross-border E-commerce reform pilot of "multiple business forms in one store". The Platform makes full use of the policy and location-based advantages of the Shenzhen Qianhai Comprehensive Free Trade Zone, and uses an integrated business model of "cross-border E-commerce online sales + offline display" to achieve mutual support and leverage each other’s strengths among various business models. Currently, there are more than 100,000 registered members. At this public-interest live-streaming for helping farmers by boosting consumption during the Mid-Autumn Festival, the duty-free group drove sales of more than RMB 727,000.This live-streaming, which lasted more than 3 hours, was watched online by about 4,000 people and received more than 41,000 likes.

Source:Shantou Daily, Oct 11, 2023

　　汕头南澳海鲜驶入“深免全球购”快车道

　　近日，一场公益助农直播在我市南澳县云澳镇国家中心渔港码头火热上演，深圳免税“全球购”电商平台公益助农直播间主播热情推介当地马胶鱼、九节虾、鲍鱼等各类海鲜。

　　深圳免税“全球购”电商平台是全国首创的免税、保税、跨境电商“一店多态”改革试点。平台充分运用深圳前海综合保税区的政策和区位优势，采用“跨境电商线上销售+线下展示”的一体化经营模式，实现了各经营模式间的相互支撑、优势互补，目前在册会员超10万。此次中秋节消费帮扶直播活动，免税集团带动销售72.7万余元。3个多小时的直播中，线上约4000人次观看，点赞量约4.1万余。

来源：汕头日报 2023-10-11