On the morning of March 23, the centralized first release ceremony of the promotional video under the theme of “Absorbed in the Beauty of Swatow and Enjoying the Authentic Kuey Teow” was held in Shantou City. Through a series of activities such as products-recommendation, policies-promotion, and live-stream marketing, Shantoucarried forward the characteristic food culture of Chaoshan, boosted the innovative development of the "Shantou Kuey Teow" industry, and made every effort to create characteristic IPs for the food industry and the prepared dishes industry.

What were promoted at the event venue included not only the promotional videos such as “Absorbed in the Beauty of Swatow and Enjoying the Authentic Kuey Teow”, but also products from Shantou Kuey Teow (instant rice vermicelli noodles) production enterprises.  In particular, relevant government departments communicated industry support policies to the public.The experiential activity of “You are Invited to Enjoy the Feast of Kuey Teow” was also held at the event venue. The representatives of the Most Beautiful Families in Shantou City and elsewhere in China, the representatives of foreign students from Shantou University, the Flower Basket Sisters, online bloggers, and the moderators from Shantou Media Convergence Group, etc., experienced first-hand the methods of eating fancy Shantou Kuey Teow and the unique allure of Shantou Kuey Teow. Through the TikTok live-streaming hosted by Swatow Olive Channel, Shantou Kuey Teow (instant rice vermicelli noodles) was promoted to netizens all over China.

Source:Shantou Daily,March 24, 2024

　　《玩美汕头 “粿”然是你》主题宣传片首发

　　3月23日上午，《玩美汕头 “粿”然是你》主题宣传片集中首发仪式在我市举行，通过产品、政策宣传推介、直播带货等系列活动，弘扬潮汕特色美食文化，助力“汕头粿条”产业创新发展，全力打造食品产业和预制菜产业特色IP。

　　活动现场不仅有《“粿”然是你》等视频推介，还有汕头粿条（方便粉）生产企业的产品推介，更有政府有关部门的产业扶持政策介绍。现场还举行了“邀您来嗦粿”体验活动，全国最美家庭代表、汕头市最美家庭代表、汕头大学外国留学生代表和花篮妹妹、网络博主、汕头融媒主持人等，亲身感受汕头粿条的花式吃法和独特魅力，通过汕头橄榄台抖音号直播，向全国网友推介汕头粿条（方便粉）。

来源：汕头日报 2024-3-24