On the morning of May 22, the 21st China (Shenzhen) International Cultural Industries Fair (ICIF) officially opened at the Shenzhen International Convention & Exhibition Center. At the "Guangdong-Hong Kong-Macau Greater Bay Area Cultural Industry Innovation Exhibition" in Hall 13, the Shantou Exhibition Delegation made a striking impression by showcasing the unique charm of "Chaoshan Culture + Creative Design". They highlighted new milestones in Shantou’s cultural industry development and breakthroughs in the integrated development of culture and tourism through innovative products like Yingge Dance robots and intangible cultural heritage creations.
The design of Shantou Exhibition Hall featured the garden gate from the “Stepping out of the Garden” Coming-of-Age Ceremony, a traditional folk activity in Chaoshan area. It was centered around the arcade architectural style, recreating the old city's layout, showcasing the creativity behind toys, and incorporating the unique urban cultural elements of Shantou. Peripheral products such as Yingge Dance dummies, Yingge Dance VR experience, and Yingge Dance figurines fully demonstrated the charm of Yingge Dance culture. Toys and cultural and creative products featuring "Shantou elements," such as intangible cultural heritage lanterns and ancient architecture, were also showcased on the venue, drawing interest from both domestic and international buyers who engaged in discussions about collaboration and placed orders.
For an engaging interactive experience, the exhibition hall featured a "Shantou" city check-in wall decorated with intricate intangible cultural heritage paper-cut designs, attracting many visitors to take photos to mark their visit. In the AI experience zone and the colored drawing interactive zone, visitors can wear VR gear to "step into" the Yingge Dance scene or try on Yingge Dance costumes to experience the tradition firsthand and take photos. Shantou’s Internet-famous tea was also showcased on the venue, allowing visitors to experience a fresh take on Chaoshan Kung Fu Tea.
Source:Shantou Daily, May 23, 2025
汕头文化产业亮相第二十一届文博会
5月22日上午，第二十一届中国（深圳）国际文化产业博览交易会在深圳国际会展中心开幕。在位于第13号馆的“粤港澳大湾区文化产业创新展”上，汕头展团以“潮汕文化+创意设计”的独特魅力惊艳亮相，通过英歌舞机器人、非遗文创等创新产品，展现汕头文化产业发展新成果、文旅融合新突破。
汕头展馆设计以潮汕地区传统民俗活动“出花园”的花园门作为装饰，以骑楼建筑风格为基调，复刻老城脉络，突出玩具创意，同时穿插展现我市城市文化风貌。英歌舞人偶、英歌舞VR体验、英歌舞手办等周边产品，充分展现了英歌文化魅力。现场还展示了非遗灯笼、古建筑等融入“汕头元素”的玩具和文创产品，吸引国内外采购商洽谈合作、下单选购。
在互动体验上，展馆设立非遗剪纸造型的“汕头”城市打卡墙吸引不少观众打卡拍照。在AI体验区、彩绘互动区，观众可佩戴VR设备“亲临”英歌舞现场，或穿上英歌服进行体验拍照。现场还引入汕头网红茶饮，让观众品味潮汕工夫茶的新式演绎。
来源：汕头日报 2025-5-23