On the evening of October 22, the "Discover Guangdong" Global Campaign for Guangdong Inbound Tourism, hosted by the Department of Culture and Tourism of Guangdong Province and co-organized by Ctrip Group and TripAdvisor, kicked off at the Canton Tower, with the simultaneous release of the Guangdong Inbound Tourism Guide. Hailed in the Guide as the "Charming Hometown of Overseas Chinese", Shantou's appeal stems from a powerful combination: its profound legacy as a cultural homeland for overseas Chinese and its coastal resources. Its core landmark, Nan'ao Island, is featured in the "Characteristic Island and Coastal Routes", making it a standout destination in Guangdong's inbound tourism landscape. From October 23 to 24, over 20 international travel agents and travel influencers enjoyed an experience tour of Chaoshan culture in Shantou.

Meticulously planned by the Shantou Municipal Bureau of Culture, Radio, Television, Tourism and Sports, the event showcased Shantou’s unique Chaoshan culture, its overseas-Chinese hometown heritage, and its culinary experiences to international guests. Attendees also experienced Shantou’s diverse appeal, from modern industries and traditional culture to coastal leisure. The event fully demonstrated Shantou’s rich cultural and tourism resources and supported efforts to expand its inbound tourism market.

Source:Shantou Daily, Oct 28, 2025

“发现精彩广东”入境游全球宣推活动汕头站圆满落幕

　　10月22日晚，由广东省文化和旅游厅主办、携程集团与Tripadvisor猫途鹰联合承办的“发现精彩广东”广东入境游全球宣推启动仪式在广州塔启幕，《广东入境游指南》同步发布。其中，汕头凭借侨乡文化与滨海资源双重优势，被归类至“侨乡魅力地区”，核心旅游地标南澳岛入选“特色海岛滨海路线”，成为广东入境游版图中的亮眼存在。10月23日至24日，20多位国际旅行商代表与旅行达人在汕头享受了一场潮汕文化体验之旅。

　　此次活动由汕头市文化广电旅游体育局精心策划，为国际友人呈现汕头独特的潮汕文化、侨乡风情和美食体验，并体验汕头现代产业、传统文化与滨海休闲的多元魅力，全面展示汕头文旅资源的丰富多彩，助力汕头拓展入境游市场。

来源：汕头日报 2025-10-28