On January 21, as dozens of trucks fully loaded with toys departed from a warehouse in Chenghai District, Shantou, for Thailand, the first batch of direct procurement orders between Thailand's Charoen Pokphand Group (CP Group) and the Chenghai creative toy industry was officially realized. These products, valued at over RMB 10 million, span a range of toy categories—including infant and toddler toys, educational play-sets, and toy water guns. They will enter the Southeast Asian market via CP Group's international retail network, opening a premium new channel for local businesses while bolstering the regional brand prestige of "Chenghai Toys", a reputation underpinned by the District's advanced smart manufacturing capabilities.

Chenghai District is the production and trade hub with the most comprehensive industrial supporting facilities, the largest scale, and the highest market share in China's toy industry. It produces over 50% of China's and about one-third of the world's plastic toys, designing and developing over 300,000 new toy models annually, with more than 1,000 new products launched on average each day. This collaboration will help Chenghai toy companies connect directly with the international destination market, promoting the "Guangdong Goods Global Reach" campaign with their unique products, while also enriching CP Group's product supply in the Southeast Asian market.

Source:Shantou Daily, Jan 24, 2026

泰国正大集团与汕头澄海玩具首批直采订单落地

　　1月21日，随着数十辆满载玩具的货车从我市澄海区海阳货仓启程发往泰国，泰国正大集团与澄海创意玩具产业的首批直采订单正式落地。这批货值超千万元的货品涵盖婴童玩具、益智类玩具、水枪玩具等多个玩具品类，将通过正大集团的国际化零售网络进入东南亚市场，不仅为本地企业开辟了高质量“新航道”，更以硬核智造实力擦亮“澄海玩具”的区域品牌名片。

　　澄海区是中国玩具产业配套最完善、规模最大、市场占有率最高的生产和贸易基地，生产了全国超50%、全球约三分之一的塑料玩具产品，每年设计开发玩具超过30万款、平均每天有超过1000款新产品面世。此次合作有助于澄海玩具企业直接对接国际终端市场，以特色产品推动“广货行天下”，同时也将丰富正大集团在东南亚市场的产品供给。

来源：汕头日报 2026-1-24