On April 25, the CMG Cultural & Creative Shantou Flagship Store officially began its trial operation, emerging as a new cultural tourism landmark in Shantou.

Nestled on Haibin Road in the urban area and adjacent to the Small Park Cultural and Tourism Complex, the 1,200-square-metre outlet embodies CMG's elegant China Chic aesthetics while seamlessly integrating Shantou's port-opening heritage and the historical charm of the Small Park area. The store showcases a curated selection of cultural and creative products, including the popular Galloping Steed IP collection featured on CCTV's Spring Festival Gala, classic CMG merchandise such as ceremonial spring tableware, as well as many local intangible cultural heritage items and trendy toys. On the second floor, the CCTV Taste · Coffee Experience Space presents an immersive cultural venue featuring global coffee exhibitions, aroma-sensing stations, coffee-roasting experiences, premium coffee tastings and literary reading zones. As a new cultural landmark in Shantou, the flagship store will serve as a vital platform to display state-level cultural IP strength, energise the coastal city, and facilitate cultural exchanges between China and overseas regions.

Source:Shantou Daily, Apr 27 2026

中央广播电视总台文创汕头中心店启幕

　　4月25日，汕头文旅新地标——中央广播电视总台文创汕头中心店正式试营业。

　　该门店位于市区海滨路，毗邻小公园文旅片区。门店面积约1200平方米，不仅延续总台文创的国潮文化气质，更与汕头开埠文化和小公园片区历史韵味遥相呼应。店里不仅有春晚爆款“骐骥驰骋”系列IP产品，更有总台“春碗春盘”等经典好物，还能发现许多本土特色非遗文创、潮玩产品。二楼CCTV味道·咖啡体验空间汇集了世界咖啡文化展览、特色咖啡豆闻香台、咖啡豆烘焙体验、精品咖啡品鉴、文艺书籍阅读等多元体验。总台文创落地汕头，将持续成为展示国家级文化IP实力、彰显滨海城市活力、融通海内外文化资源的重要平台。

来源：汕头日报 2026-4-27