On May 20 local time, the Guangdong Cultural and Tourism Overseas Promotion Campaign, themed "Tea for Harmonious World — Chaoshan Rhyme and Orchid Fragrance", was held at the China Cultural Center in The Hague, Netherlands. Shantou organized a cultural and tourism promotion delegation that traveled to the Netherlands to conduct themed activities, including dedicated cultural and tourism presentations, intangible cultural heritage performances, gourmet tasting sessions, and the “Guangdong Goods, Global Reach” campaign.

The Shantou Cultural and Tourism Promotion Team showcased intangible cultural heritage (ICH) treasures and techniques on-site, including Gongfu tea, Chaoshan embroidery, paper-cutting, wood carving, Qianci (porcelain inlay), and Yingge dance, attracting the attention of local citizens, travel agencies, and the media. At the event, Shantou delicacies such as Chaoshan-style rice-cakes, beef meatballs, and braised goose allowed overseas guests to experience the "true value" of Shantou's title as the "Hometown of Chaoshan Cuisine". The culinary IP has become a core attraction driving inbound tourism to Shantou. This event also served as a vivid practice of the “Guangdong Goods, Global Reach” initiative. On-site inquiries and business negotiations were highly active, with preliminary intentions reached for multiple commercial cooperations. This effectively promoted ICH cultural products and Guangdong/Chaoshan goods to go global, achieving a deep integration of cultural exchange, tourism promotion, and commercial interconnection.

Source:Shantou Daily, May 22, 2026

优质汕货特色非遗亮相荷兰海牙

　　当地时间5月20日，“茶和天下·潮韵兰香”广东文旅海外推广活动在荷兰海牙中国文化中心举办。我市组建文旅推介团远赴荷兰，开展专场文旅推介、非遗展演、美食品鉴及“广货行天下”等主题活动。

　　汕头文旅推介团现场展示工夫茶、潮绣、剪纸、木雕、嵌瓷和英歌舞等非遗瑰宝及技艺，受到当地民众、旅行商及媒体的关注。活动现场，潮式粿品、牛肉丸、卤鹅等汕头美食，让海外嘉宾领略到汕头“潮菜之乡”的含金量，美食IP成为拉动汕头入境游的核心吸引力。本次活动也是“广货行天下”的生动实践，现场咨询与合作洽谈活跃，多项商贸合作达成初步意向，有效推动非遗文创、广货潮品走出国门，实现文化交流、旅游推广与商贸互通的深度叠加。

来源：汕头日报 2026-5-22