On June 21, the Ruixun · Bay Automobile Life Plaza, located in the Xinxi Area of Shantou's East Coastal New Town, along with China's first Chery Life Pavilion, officially opened. The project was invested and developed by renowned Teochew entrepreneurs Wang Laichun and Wang Laisheng, core founders of Luxshare Group. It fills the gap in immersive automobile experience consumption in eastern Guangdong and promotes the transformation and upgrading of the local traditional automobile service model toward experiential and culture-tourism-integrated services.

Ruixun · Bay Automobile Life Plaza is the first all-in-one automobile commercial complex in eastern Guangdong, integrating new vehicle sales and exhibitions, smart vehicle experiences, automobile maintenance services, trendy vehicle modification and detailing, outdoor automobile camping, and car enthusiast cultural socializing. The complex is planned with automobile sales zones, automobile culture and technology exhibition areas, a sea-view business social zone, a children's leisure area, and a sea-view premium Teochew cuisine restaurant. The diverse business forms cover multiple consumption scenarios, creating a one-stop automobile life experience venue that completely breaks away from the traditional single-transaction business model of conventional automobile dealerships.

Source:Shantou Daily, June 24, 2026

全业态汽车综合体落户汕头

　　6月21日，位于汕头东海岸新城新溪片区的瑞讯·海湾汽车生活广场暨全国首家奇瑞生活馆开业。项目由知名潮商企业家、立讯集团核心创始人王来春、王来胜投资打造，填补了粤东区域汽车沉浸式体验消费空白，推动本地传统汽车服务模式向体验化、文旅融合化转型升级。

　　瑞讯·海湾汽车生活广场是粤东首个集品牌新车展销、智能汽车体验、汽车维保服务、潮流车改美容、户外汽车露营、车友文化社交于一体的全业态汽车商业综合体。场内规划汽车销售、汽车文化与技术展示区、海景商务社交区、儿童休闲区和海景精品潮州菜餐厅，业态涵盖多元消费场景，构建一站式汽车生活体验场所，彻底打破传统汽车门店单一交易的经营模式。

来源：汕头日报 2026-6-24