On October 27, a promotional event under the theme “Rooted in Kinship, Flavored Chaoshan: Embracing APEC, Exploring Chaoshan” was held in Hong Kong. The event attracted over 100 participants, including representatives from Hong Kong's cultural and tourism departments, Teochew associations, the tourism industry, and news media, as well as distinguished fellow townsmen from all sectors. It comprehensively highlighted the Chaoshan region’s coastal and mountain landscapes, historical and cultural heritage, gastronomy and intangible cultural heritage resources, with the aim of deepening cultural and tourism exchanges and industrial cooperation between Chaoshan and Hong Kong.

At the event, Shantou's cultural and tourism department gave an overall promotion of Chaoshan's cultural and tourism resources focusing on the three dimensions of "Chaoshan’s Mountains and Seas, Chaoshan’s Culture and Heritage, and Chaoshan’s Earthly Warmth." It systematically introduced core scenic spots such as Nan'ao Island, the Port-opening Area of Shantou Small Park, Guangji Bridge, and Jieyang Ancient Town, as well as intangible cultural heritage resources like Chaoshan Gongfu Tea, Yingge Dance, and Chao Opera. The department expressed its expectation to jointly promote "One Trip, Multiple Stops" tour routes with Hong Kong peers, linking Chaoshan’s intangible cultural heritage and mountain-and-sea attractions with Hong Kong’s role as an international tourist hub. At the event, multiple partner organizations from Shantou and Hong Kong held a centralized signing, and the "Chaoshan Culture and Tourism Hong Kong Season" was also launched on site, rolling out the first batch of cultural and tourism discount packages lasting three months.

Source:Shantou Daily, October 28, 2026

潮汕文旅推介活动亮相香港

　　10月27日，“有情有义 烟火潮汕”之“迎APEC 游潮汕”推介活动在香港举办。本次活动吸引香港文旅部门、潮籍社团、旅游业界、新闻媒体及各界乡贤逾百人参与，全方位展示潮汕山海风光、历史人文与美食非遗资源，深化潮汕香港文旅交流与产业合作。

　　活动现场，我市文旅部门围绕 “山海潮汕、人文潮汕、烟火潮汕”三大维度，对潮汕文旅资源进行整体推介，系统介绍了南澳岛、小公园开埠区、广济桥、揭阳古城等核心景区，以及潮汕工夫茶、英歌舞、潮剧等非遗资源，期待与香港同业共推“一程多站”联游线路，串联潮汕非遗山海与香港国际客源枢纽。活动现场，汕港两地多家合作单位集中签约，现场还启动“潮汕文旅香港季”，推出持续三个月的首批文旅优惠大礼包。

来源：汕头日报 2026-10-28